UPDATE: According to an updated Wired news story this is a sham and no hacker was involved.
From the person
"Now from here it was a matter of getting a lot of people to vote for the books. The thing about the adult reporting function of Amazon was that it was vulnerable to something called "Cross-site request forgery'. This means if I referred someone to the URL of the successful complaint, it would register as a complaint if they were logged in. So now it is a numbers game.
I know some people who run some extremely high traffic (Alexa top 1000) websites. I show them my idea, and we all agree that it is pretty funny. They put an invisible iframe in their websites to refer people to the complaint URLs which caused huge numbers of visitors to report gay and lesbian items as inappropriate without their knowledge.
I also hired third
worlders to register accounts for me en masse. If you ever need a
service like that, you can find them in a post like this advertising in
He's posted some additional details on this site at http://community.livejournal.com/brutal_honesty/3168992.html however it is unknown if this is the actual attacker or cause of this situation. No comment from amazon yet.