"Using a combination of fines and incentives the payment card brands
have working hard to boost PCI-DSS compliance rates among merchants.
Meanwhile, ASVs have been doing their part by offering their services
at drastically reduced prices and curtailing the security checklist to
make certification as easy as possible. Every merchant who signs up is
able to get PCI certified, but it does come at a price (not including
bandwidth utilization). The problem is adoption rates are still slow,
but that might all change with a new entry into the space, Scanless
PCI."
Good news, if you are a whitehatsec customer you're already protected!
Additional details are at http://www.scanlesspci.com/
